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Rome, Italy fila (Fila) sporting goods company in 1972, hired a Japanese designer to design for the fila trademark. So with the letter f as the main element of the trade mark came on the market, and greatly appreciated by Fila Italian boss. The letter f innovative use of the beautiful plump geometric patterns, with a strong artistic sense of beauty, and artistic atmosphere of Italy, a long match. Therefore, until today, fila company still did not intend to replace the trademark.
FILA by FILA brand in 1926 in Italy BIELLA brothers founded. The seventies, in order to meet the diversified strategy, the prospects for a broad expansion of at the time of the sports apparel business, and has developed tennis, skiing, swimming, golf, mountain climbing, until recently, add a new basketball and soccer equipment. Fila today's widely used for its product quality and design of innovative and has earned a reputation, product marketing, Paris, Rome, Los Angeles, Japan and more than 30 countries.
FILA (Fila) is the world's top three sports brand, is mainly engaged in tennis, designated snow, golf, yoga, elegant sports car racing and other related products. Bright bold design style, different kind of elegance and unique products to effect, so that FILA (Fila) in the international top sports brands in the unique charm, known around the world.
Brand in 1911 by FILA brothers BIELLA founded in Italy and has nearly a century. In the seventies of the last century, FILA with the diversification strategy to expand sports apparel business. And in the years after the successively developed golf, tennis, fitness, yoga, running and skiing series, finally laid the backbone of world-renowned sports brand position, is considered representative of the arts, luxury model.
August 14, Belle Group, announced with Fila Luxembourg and Fila Group entered into a number of agreements to acquire Fila Chinese trademarks and other related property rights, involving capital 48 million U.S. dollars.
According to the agreement, Fila Luxembourg, agreed to give to the 100 mark Fila Korea China Group, Belle Group, 48 million U.S. dollars in cash to pay the transactions. Meanwhile, the Group's wholly owned Full Prospect Limited 15% of the equity transfer to the Fila Luxembourg. The joint venture company's main assets Fila Chinese trademark. |
